Since 2013, we have raised over $119,000 for breast cancer programs in Georgia through our sponsorship of It's The Journey.  If you would like to learn more about where your donation dollars are awarded, we have included a comprehensive list of this year's grantees, most of whom we had the pleasure of meeting at the Awards Gala on March 6, 2017.  



We continuously and proudly announce our support for the Atlanta 2-Day Walk for Breast Cancer each year with a generous corporate sponsorship and a Pantone® pink 40-ton Terex crane.  One of our NCCCO and MSHA certified crane operators, Jessica Ives, has operated the pink crane since its maiden voyage just after Mother’s Day on May 14, 2012 and will gladly continue to do so. “Phoenix Crane has every intention to keep the crane in operation for the lifetime of the equipment” says Karen Barton, Chief Financial Officer and Vice President.

This has been a one-of-a-kind effort within the crane industry and our community, and a fun and exciting journey for all of us to take part in.  Since 2012, Phoenix Crane has donated a portion of the revenues generated by the pink crane to It's the Journey, who produce the annual 2-Day Walk, and whose mission is “to strengthen Georgia’s breast cancer community by raising money and awareness for local organizations throughout the state that focus on breast cancer education, screening, early detection, supportive services, and continuing care.”  For the past two years, the pink crane has been a feature presentation at the walk's opening ceremonies on Peachtree Street, for thousands of Georgia residents to interact and become familiar with.

In addition to the annual walk, general donations and volunteer efforts, corporate sponsorships are critical in deepening and expanding the organization’s impact. This year alone, It's the Journey awarded grants totaling over $500,000 to 19 breast health and breast cancer programs throughout Georgia.

In sponsoring the Atlanta 2-Day Walk for Breast Cancer, and with a shiny new coat of pink paint courtesy of Terex Cranes, the pink crane seen around town contributes substantially to free mammograms for women in need, promotes early breast cancer detection and provides educational programs that offer answers and advice to anyone whose life is touched by breast disease.

“Over the years, we have contributed regularly to a variety of charities, but have not gotten involved with any particular cause with passion, until now” says Mike Phillips, President of Phoenix Crane. “We knew we had the resources to contribute and the willingness to become involved, we just needed the right fit. Looking at the Atlanta 2-Day Walk for Breast Cancer, which is also a local organization,we feel we have found our partner.  Every dollar we can contribute yields a far greater personal and organizational return than anything else we could have gotten involved in.”



Our First Pink Crane

Before we connected with Terex, we undertook a painting project of our own in 2012.



Waverly, Iowa

Terex Cranes in Waverly, Iowa generously donated the Pantone pink paint job for our new T-340 in August of 2013.


A Beautiful Show of Support

While our crane was with Terex, one of the women who worked there was battling breast cancer.  Her friends took this picture with the Pink Crane to show their support.  


Courtesy of Terex

Fresh off the line - beautiful and shiny!  This photo made headlines from Iowa to Atlanta.


Presenting Our Support

The Pink Crane made its debut at the 2013 Atlanta 2-Day Walk for Breast Cancer during the opening ceremonies.  It's operator, Jessica Ives, was there with our management team to present a check to Kim Goff, Executive Director of It's the Journey .


We Made Headlines!

CBS News did a feature presentation on the 2-Day Walk and our Pink Crane after the 2013 opening ceremonies.  The story aired in several time slots throughout the first week of October.


The Folks Who Made it Happen

From left to right: Steve Ake (Terex), Scott Phillips (Phoenix), Jessica Ives (Phoenix), Bob Renegar (Renegar-Driggers, Dealer), Jay Barth (Terex),  Karen Barton (Phoenix), Terry Driggers (Renegar-Driggers, Dealer), Mark Phillippi (Terex), Mike Phillips (Phoenix)


Our Guys With the Crane

Today, the Pink Crane works full time throughout the Metro Atlanta area!  If you would like to support the Atlanta 2-Day Walk for Breast Cancer, we donate 10% of its rental sales directly to breast cancer programs in Georgia.